PRIVACY POLICY

General Information

Introduction – Who We Are

ActionDigital, located at https://www.actiondigital.gr, is a digital services agency based in Glyfada, Attica, Grece, specializing in creating digital solutions and services that promote and enhance the growth of primarily small and medium-sized enterprises. Our goal is to help businesses develop their online presence, strengthen their brand, attract new customers, and achieve their strategic objectives, leading them to steady growth.

We provide a wide range of services, including website creation, digital marketing & advertising, marketing consulting strategies, and marketing outsourcing. Our solutions are functional, affordable, and high-quality, including websites, e-shops, blogs, and applications that serve as powerful marketing tools for our clients. We combine modern internet technologies with online marketing strategies and techniques to provide holistic digital solutions, designed to function independently or in combination, helping our clients outpace competition and reach broader audiences.

As technology and digital marketing are at the core of our services, the protection of personal data is an integral part of ActionDigital’s operations. Compliance with the General Data Protection Regulation (GDPR) and ensuring the security and privacy of your information is our priority. We implement measures to protect the data we collect through our website or from direct communication with you, so you feel secure during your interactions with our business.

Scope

This privacy policy applies to all individuals who interact with our website, https://www.actiondigital.gr, as well as the services we offer, including website creation, digital marketing and advertising, and strategic consulting. This policy covers any information collected during your interaction with our website and related services, regardless of the communication channel you use, such as our website, social media, email, or any other digital platform through which our communication occurs.

Whether you visit our website for more information or use our services, the protection of your private data is a fundamental priority for us.

Purpose of the Policy

The purpose of this policy is to protect your rights as data subjects and ensure compliance with the General Data Protection Regulation (GDPR). We aim to provide transparency about how we collect, use, and protect your private data, ensuring that your information is managed responsibly and in accordance with legal requirements. Our policy aims to inform and enhance your trust in ActionDigital.

Acceptance of the Policy

By accessing and using the ActionDigital website, you acknowledge and accept the terms of this privacy policy. Continuing your interaction with our website implies your consent to the implementation of the processes and terms described in this policy. If you do not agree with the terms of our policy, please do not use our website or our services.

Data Collection and Processing

Legal Basis for Processing Personal Data

The processing of your personal data by ActionDigital is based on one or more of the following legal bases, according to the General Data Protection Regulation (GDPR):

• Consent: We process your private data after you have given your explicit consent, e.g., when you sign up for our newsletter, fill out a contact form, request a “Free Consultation” session, use cookies, or register for our services. You always have the right to withdraw your consent, where technically feasible, without affecting the lawfulness of processing carried out before the withdrawal.
• Contract Execution: If you are a party to a contract or have requested services from us, processing your data is necessary for fulfilling the related obligations, such as providing digital services (website creation, digital marketing) or managing support requests.
• Legal Obligation: In some cases, we process your personal data to comply with legal obligations, such as maintaining tax records or adhering to data protection regulations set forth by law.
• Legitimate Interests: We process your data when it is necessary for the protection of the legitimate interests of our business. For example, we may process your data to ensure the security of our website, improve our services, prevent fraud, and promote our activities through digital marketing. In every case, we ensure that our legitimate interests do not override your rights and freedoms.

Types and Categories of Personal Data We Collect

During your interaction with our website and services, we may collect various types of personal data, with the main categories including:

• Log Data: As is the case with the majority of websites, we automatically collect information through log files. This data includes the IP address, browser type, Internet Service Provider (ISP), date and time of the visit, the pages you visit, and the duration of your stay on the website. This data helps us analyze traffic and improve our services.
• Data Through Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your behavior on our website, such as pages you visit and your preferences. We may also use software like Google Analytics to analyze page usage, page interactions, and navigation paths within our website. This data helps us tailor your experience and provide personalized content or advertisements. You can manage your cookie preferences through your browser settings.
• Data from Third Parties: In some cases, we may receive personal data from third parties, such as partners or social media platforms, when you interact with our content (e.g., through “login” or shared services). This data may include name, email address, or other information available on the platforms.
• Voluntarily Provided User Data: When you register, request services, apply for a free consultation session, fill out forms, or participate in surveys, we collect the data you voluntarily provide. This may include name, email address, phone number, the industry in which you operate, and other communication or preference-related information.
• Geolocation Data: In some cases, we collect data about your location (e.g., via IP address) to provide services or personalized content based on your area.
• Device and Navigation Data: We may collect information about your device, such as operating system, screen resolution, device manufacturer, as well as navigation information (e.g., clicks, response times, errors).
• Communication Data: When you contact us via email or contact form, we may collect the content of your messages and communication preferences for better service.
• Registration Forms or User Account Data: If you create an account on our website or sign up for newsletters, we may collect data such as username, encrypted passwords, preferences, and other relevant information.
• Data from Contest or Survey Entries: If you participate in contests, sweepstakes, or surveys, we may collect data such as preferences, opinions, and personal information related to your participation.
• Blog Comment Data: When users leave comments on our blog, we collect information such as name, email, date and time of submission, and their IP address on our servers. If another user leaves a comment on a blog post where other users have previously commented, the previous users are notified via email about the new comment, so they can respond immediately. This data is used for management purposes and to improve the user experience.
• Social Media Data: When you interact with our social media (e.g., participating in discussions or leaving comments), we may collect information such as username, comment content, and other information you choose to publish. This data is accessible by other users and is also used for management and improving user experience.

Sources of Personal Data Collection

The personal data we collect comes from the following sources:

• Direct Provision by Users: The data you voluntarily provide when interacting with our website, registering for newsletters, filling out contact forms or requests for a free consultation session, or leaving comments on our blog. When completing a contact form or a request for a free consultation session, personal information such as Name, Surname, Email, Phone, Business Category, etc., may be requested.
  By subscribing to our newsletters, you will receive regular updates about our services, offers, new products, tips, and articles related to your business’s digital presence and growth. To subscribe, you need to enter your email in the registration form on our website. After submitting your registration, you will receive a confirmation email to confirm your subscription. Your personal data (email) will be used exclusively for sending our newsletters via the Mailchimp platform and will not be shared with third parties, except for Mailchimp, which is committed to protecting your data in accordance with Regulation (EU) 2016/679 (GDPR).
  You can unsubscribe from our newsletter at any time by clicking the “Unsubscribe” link found in every email you receive from us via Mailchimp or by contacting us at the email address: info@actiondigital.gr.
• Automatic Data Collection: Data collected automatically through your interaction with our website, such as log files and information via cookies and other tracking technologies.
• Data from Third Parties: We may receive personal data from third parties, such as collaborating platforms (e.g., sending newsletters) or social networking services, when you interact with our content on these platforms.
• Social Media Data: Data collected when you interact with our content on social networks, such as comments, reactions, and shares.

Purposes of Data Processing

We collect personal data for various purposes to provide enhanced and more personalized services to our visitors. The main purposes of processing your private data include:

• Use of Data for Marketing: We use your personal data for various marketing purposes, which include:
  • Email Marketing: We send you newsletters and promotional campaigns via email to keep you informed about our services, offers, and special events. You have the option to opt out of these communications at any time.
  • Social Media Marketing: We leverage social networks, such as Facebook and LinkedIn, to reach our audience with targeted advertisements and content that aligns with your interests. Through these platforms, we enhance your engagement and interaction with our services.
  • Google Ads: We use advertisements through Google Ads (including search campaigns, display campaigns, and video campaigns) to promote our services to new and existing customers. This approach allows us to target specific audiences and improve our business’s visibility.
  • Remarketing: We re-engage you with relevant ads and offers based on your behavior on our website or previous interactions with our advertisements. This helps us maintain communication with you and offer tailored solutions that interest you.
• Sending Offers and Communication: We use your personal data to send you financial offers, explanations regarding our services, as well as updates and special offers that may interest you.
• Contract Execution: We process personal data to fulfill obligations arising from contracts you have entered into with us.
• Compliance with Legal Obligations: We may process your data to comply with legal or regulatory requirements.
• Customer Management and Support: Processing personal data is necessary to provide support to our customers and manage their requests and inquiries.
• Security and Protection: We use your data for the security of our website and to prevent malicious attacks or fraud.
• Comment Management: When visitors leave comments on our website, we collect the data displayed in the comment form, as well as the visitor’s IP address and browser user agent string to detect spam.
• Analysis and Service Improvement: We process data to analyze the use of our website and improve the user experience.
• Management of Contests or Promotions: If we conduct contests, sweepstakes, or promotional campaigns, we may need to process your data to participate and announce the winners.
• Internal Operation and Management: Data processing may be necessary for the management and operation of our business, including account management and internal communication.

Security and Identification

• Data Security: The security of your private data is our priority, and we make every effort to ensure that it remains safe.
• Can user identification occur with the data we collect? User identification based on the data we collect is primarily limited to the information users voluntarily provide to express interest in our services, offers, or for contract execution. This information can lead to the direct identification of users. However, apart from the voluntary submission of personal data, no other actual identification of individuals based on the data we collect or may collect occurs. Our goal is to ensure user anonymity and pseudonymity as much as possible, except in cases where identification is necessary for managing our services.

Data Storage

The data we collect is stored on secure servers, which are subject to strict security measures to protect your information, ensuring the confidentiality and integrity of your data.

Data Retention Period

We implement specific retention periods for various types of data, in accordance with our legal obligations and business purposes:

• We retain your data for specific periods, depending on their processing purposes. For example, if you leave a comment, that comment and its metadata are retained indefinitely so that we can recognize and automatically approve any subsequent comments, avoiding delays in their approval.
• Additionally, if you register on our website, we store the personal information you provide in your user profile. All users have the option to view, edit, or delete their personal information at any time (except for changing their username). Website administrators also have access to and the right to process this information.
• Browsing Data: Data collected automatically during your browsing of the website is retained according to Google Analytics practices.

Password Reset Process

For security reasons, during the password reset process, your IP address is logged and included in the reset email. This information is used solely to verify your identity and protect your account.

Data Transfer

We ensure that any data transfer is conducted in a manner that respects your privacy and complies fully with GDPR:

• Personally Identifiable Data: The personal data you voluntarily provide that can lead to your direct identification is not shared with third parties, unless you provide explicit consent or a legal obligation exists.
• International Transfers: The data we collect may be transferred to third-party recipients and subject to international transfers. We ensure user anonymity and the inability for actual identification. For example, visitor comments may be checked through an automatic spam detection service.
• Automatically Collected Data: Anonymous usage and analysis data may be shared with services such as Google Analytics. This data is aggregated and does not allow for the identification of individual users.
• Newsletter Services: If you subscribe to our newsletter, your email address may be shared with specialized newsletter delivery platforms. These platforms are contractually bound to process your data in accordance with GDPR.

What Rights Do You Have Over Your Data?

If you have an account on this site or have left comments, you can request to receive an export file of the personal data we hold about you, including the data you have provided to us. You can also request that we delete any personal data we hold about you, provided you can prove your identity. This does not include data that we are obliged to retain for administrative, legal, or security reasons.

If you do not have an account or have not been identified, it is not possible to request the deletion of personal data, as it cannot be linked to a specific user.

You can contact us for this purpose at the email address ioannis.fakorellis@actiondigital.gr. We will respond to your request within 30 days.

Special Cases

Use of the Website by Minors

Our website is not intended for use by individuals under 16 years of age without the consent of a parent or guardian. If we determine that we have collected personal data from a minor without the necessary consent, we will proceed to delete this data.

External Links

Our website may contain links to external websites that we do not control. We are not responsible for the content or privacy policies of these websites and encourage users to read their privacy statements.

Content from Other Websites (Embedded Content)

Articles on this website may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves exactly as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content, including tracking your interaction if you have an account and are logged into that site.

Content Responsibility

We are not responsible for content created or submitted by users on our website. Users are solely responsible for the accuracy and legality of the content they publish. 

Website Use Policy

By accessing and using the Website, you unconditionally agree to the website’s terms of use.

Policy Changes

This privacy policy may be modified from time to time. We recommend that you regularly check this page for any changes. Continued use of our website after changes have been announced means that you accept the modifications.