E-Commerce Website
Development

Get an e-commerce website that sells more and drives higher ROI

E-commerce continues to claim a growing share of the global retail market, steadily on the rise. In this dynamic realm of e-commerce, the distinction between merely owning an online store and operating a truly successful e-commerce business hinges on the ability to consistently generate substantial profits.

If you want your small business to be a part of this coming wave, you must have necessarily a well-developed e-commerce website. While creating an online storefront may seem like a straightforward endeavor, transforming it into a thriving venture demands a strategic approach that encompasses various critical aspects.

E-commerce Websites with One Simple Goal: Make Sales

At ActionDigital, we passionately and expertly build e-shops, positioning them as the central marketing tool for our clients’ online businesses.

Our objective is to create a user-friendly and secure platform that ensures their distinct presence and prominence within the competitive e-commerce landscape, ultimately driving high sales and conversions.

We place significant importance on designing our clients’ e-commerce stores to be both beautiful and functional.

Although the necessary features and functionality of an e-commerce website vary based on clients’ business models and unique needs, the following features and functionalities are commonly incorporated in our E-commerce websites:

1. User Registration and Account Management

• • User registration and account creation
  • Account management for order history, wish lists, and personal details

2. Catalog Management Features

2.1. Categories

• • Manage categories and sub-categories
  • Set categories as “active” or “inactive”
  • Set page URL’s and SEO elements for categories
  • Manage categories thumbnails and images

2.2. Products

• • Search and sort to easily find products in certain categories
  • Filter products using attributes (e.g. color, size, etc…)
  • Product management, easily manage and edit products and their variants (e.g., different colors, sizes, etc.)
  • Product repository
  • Product fields include name, SKU, product details, additional details, regular price, discount price, weight, quantity, shipping classes
  • Add and manage main product image and additional product images
  • Visual editor for managing content block, such as product details
  • Product inventory, manage products stocks and availability
  • Ability to add up-selling and cross-selling products on product pages
  • Feature products on the homepage
  • Set products as “active” or “inactive”
  • Add products to a single category or multiple categories
  • Select product brand
  • Add and manage related products
  • Attach and embed YouTube videos
  • Allow reviews and moderation for reviews
  • Manage (approve and delete) product reviews
  • Set product page URL and SEO elements for products
  • Ability to add products in wish lists and favorites
  • Ability to quick view products
  • Ability to compare products

2.3. Brands

• • Manage brands
  • Feature brands on the homepage
  • Set brands as “active” or “inactive”
  • Set page URL’s and SEO elements for brands
  • Manage brand logos
  • Manage products associated with brands

2.4. Search Functionality

• • Advanced search options with filters
  • Auto-suggestions during the search

3. Content Management Capabilities

3.1. Pages

• • Manage content pages and create new content pages
  • Edit pages using content editor
  • Add images and manage uploaded image library
  • Basic Image editing and cropping tool
  • Set page as “active” or “inactive”
  • Set page URL and SEO elements

3.2. Review Management

• • Manage all product reviews
  • Set reviews to “approved” or delete reviews

3.3. Comment Management

• • Manage all blog comments
  • Set comments to “approved” or delete comments 

3.4. Blogging Option

• • Manage blog posts
  • Set blog publish date
  • Set post as “active” or “inactive”
  • Add images and manage uploaded image library
  • Select blog category and author
  • Set post URL and SEO elements

4. E-commerce SEO Management Features

4.1. Dynamic Titles

• • Manage all dynamic title tag structures throughout the website
  • Configure dynamic title and META tags for categories and sub-categories
  • Configure dynamic title and META tags for brand pages
  • Configure dynamic title and META tags for product pages

4.2. Specific Titles & Meta Information

• • Configure site-wide default title and META tags
  • Configure homepage title and META tags
  • Set unique title, META tags and URL information for specific content pages, category, brand or product pages

5. Marketing PopUp Window Option

• • Ability to promote products or encourages specific actions
  • Ability to display special offers, promotions
  • Ability to display popup windows to specific categories, products, or pages

6. Discount Codes

• • Create and manage discount codes
  • Add discount codes to categories, or products
  • Set codes as “active” or “inactive”
  • Ability to set percentages off, amount off, or a set price
  • Set and manage activation dates for the code
  • Set minimum and maximum quantity requirements for discount codes
  • Set number of times code can be used before automatically becoming inactive

7. Shipping Options

• • Ability to set various shipping cost zones (per postal code, per region, and/or country…), with different transportation costs
  • Ability to set various shipping classes (e.g. based on product weight or size) with different transportation costs
  • Ability to set Cash on Delivery (COD) option
  • Real-time shipping cost calculations, based on shipping zones, classes, amount

8. Shopping Cart Features

• • Add, edit, and remove items in the shopping cart.
  • View and adjust quantities before checkout.

9. Checkout Process & Payment Options

• • Smooth and intuitive checkout process
  • Integration with Payment gateways (i.e. credit cards, etc.)
  • Other payment options (Direct Bank Transfer, Cash on Delivery, etc.).
  • Shipping address and billing information input.

10. Order Management & Confirmation Features

• • Search and sort to easily find orders by specific variables
  • Manage and updated order status
  • View order number and all customer information
  • View order information and purchase details (products, tax, shipping, addresses, etc.)
  • Add private notes to the order
  • Send email with additional information or comments with the order (e.g., order tracking URL, discount coupon codes, etc.)
  • View shipping and billing address
  • Manage order statuses (e.g. processing, completed, canceled, refunded, pending payment, etc…)
  • Receive email notifications when an order is placed, completed, failed, canceled, etc
  • Export orders to Excel

11. Customer Management

• • Search and sort to easily find customers by first name and last name
  • Manage customer accounts
  • View customer details and previous orders
  • View individual customers product reviews
  • Add private comments to a customer
  • Delete customer accounts
  • Reset customer passwords
  • Export customers to Excel
  • Export customer subscribed to email newsletter to Excel (import capabilities for 3rd party email systems)

12. Reporting Features

• • Interactive administrative dashboard with charts and statistics
  • Ability to change dashboard statistics to reflect specific date ranges
  • Dashboard date-range reports include store sales by amount, store sales order volume, new customers vs. returning, top-selling products, top-selling brands, most used discount codes
  • Dashboard general reports (not based on the date range) include low inventory reporting, total products in-store, total categories in-store, customer count, lifetime orders, and lifetime revenue

13. Newsletter Subscription

• • Option for users to subscribe to newsletters.
  • Email marketing integration

14. Live Chat and Customer Options

• • Live chat for immediate customer support
  • FAQs and contact forms for additional assistance